Have you ever asked yourself “Why am I in business?” We are each in business because we believe in what we are doing and where we are going, right?
If not, I think we must ask ourselves why we are there, every day, spending our finite time and personal energy in business.
If we don’t believe our business exists to achieve something, how can we ask anyone else to believe? How can we sell the reason we exist to our customers? How can we be expected to inspire and lead our teams to ultimate business success?
The reason our businesses exist, beyond merely financial motivation, is the core to making them successful.
Asking ourselves these difficult questions and taking the time to find and think about the answers, results in business purpose; the reason our business exists. Once discovered, actively driving and managing a business in pursuit of its purpose makes everything more meaningful and enjoyable. The time and energy we dedicate to its growth and success is freely given by those that believe in it.
It simplifies decisions about what to do and where to go. Purpose becomes a sieve through which you filter your decision making. What comes out the other side can be pursued with confidence and what doesn’t, ceases to be a distraction.
If you cannot articulate your business’ purpose right now in a short, succinct sentence, this is where your next chunk of business energy needs to be spent – critically introspecting to determine what’s important to you and what you seek to achieve. Don’t stop until you can clearly articulate your purpose with passion and genuinely guide your business in pursuit of it.
People follow (like your team) and people buy (like your customers) because they “feel” the passion and the burning desire that you bring to the table when you are doing things “on purpose”.
Simon Sinek articulates it beautifully saying, “People don’t by what you do; they buy why you do it.”
Your product or service has still got to be valuable and functional, but it is the somewhat intangible feeling associated with conducting business “on purpose”, that keeps your team engaged and loyal and your clients and customers coming back time and time again.